A&E TO PRESENT ADVANCE ONLINE SCREENING OF THE NEW
REAL-LIFE SERIES STEVEN SEAGAL LAWMAN
One-time Only Video Stream Available on Wednesday, November 18 at AETV.com and Affiliate Partners’ Broadband Platforms
Online Game, Short-Form Videos and Other Digital Features Also Launched
NEW YORK, NY – November 17, 2009 – A&E Network will present a one-time only advance online screening of the premiere episode of Steven Seagal Lawman, the new Real-Life series that will chronicle martial arts expert and international film star Steven Seagal’s extraordinary life in law enforcement. Streaming on Wednesday, November 18 at 8pm et, two weeks prior to its premiere on the linear network, the episode will be available at AETV.com alongside new digital extensions of the series including an online game, short-form videos and more.
The sneak peek will be viewable on AETV.com’s widescreen player on the Steven Seagal Lawman site (http://www.aetv.com/seagal). The episode will run twice in a row, so viewers tuning-in late will be able to catch the show in its entirety in the second airing. After the advance screening, viewers will not be able to watch the episode again until the program’s television premiere: Wednesday, December 2 on A&E.
The advance screening will also be available November 18 via participating cable affiliates’ broadband platforms, including Cox Communications, which will embed A&E’s video player on Cox.net. Additionally, the episode will be streamed via TV.com and Sony’s PlayStation® HOME.
In addition to the advance screening, the following digital features will be rolled out on the show site leading up to and immediately following the December 2 premiere:
o Steven Seagal Lawman Comic Creator – A&E has partnered with NYC creative firm Circ.us to develop this user-generated comic which, leveraging Oddcast technology, allows fans to portray themselves and their friends on a crime fighting adventure with Seagal, and then share the comic on Facebook.
o Steven Seagal Lawman Firearms Qualification Game, online-only short-form videos, a photo gallery, “Meet the Officers” feature and more.
Until now, Seagal has never sought attention for his work with the Jefferson Parish Sheriff’s Office. However, over a span of almost two decades, he has regularly gone out on patrol and worked major cases. Each thirty-minute episode of Steven Seagal Lawman will allow fans to ride shotgun with Seagal as he and his hand-selected elite team of deputies respond to crimes-in-progress. Then, when Seagal goes off-duty, the cameras will continue following him as he pursues his many ventures – including musical performances and philanthropic efforts – in Jefferson Parish and New Orleans.
Steven Seagal Lawman is produced for A&E Network by ITV Studios (formerly Granada America) and Steamroller Productions. John X. Kim is the Executive Producer, Lucas Platt is the Co- Executive Producer, and Anna Geddes is the Series Producer for ITV Studios. Steven Seagal and Phillip B. Goldfine are Executive Producers for Steamroller Productions. Joe Halpin and Binh Dang are Producers for Steamroller Productions. Executive Producers for A&E are Robert Sharenow and Neil A. Cohen.
About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment; ranging from the network’s original scripted series, to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Dog The Bounty Hunter,” “Hoarders,” “Paranormal State” and “Criss Angel Mindfreak,” and the most successful justice shows on cable, including “The First 48” and “Manhunters.” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at www.aetvpress.com.
To celebrate the premiere of the new A&E series, Steven Seagal Lawman, THE BLUE SITE is giving away 2 prize packs. Check the info. below and see how to enter today.
ENTER TO WIN A STEVEN SEAGAL PRIZE PACK TO CELEBRATE THE SERIES PREMIERE OF STEVEN SEAGAL LAWMAN ON A&E
INTERNATIONAL FILM STAR AND LEGENDARY MARTIAL ARTS EXPERT DOCUMENTS HIS EXTRAORDINARY LAW ENFORCEMENT LIFE
PREMIERING WEDNESDAY, DECEMBER 2ND AT 10PM ET/PT ON A&E WITH
Steven Seagal’s movies have grossed more than $2 billion worldwide. He is an expert martial artist with a 7th-degree black belt in aikido. Along with Sylvester Stallone and Arnold Schwarzenegger, he is considered one of the film industry’s greatest action stars. But it turns out that Steven Seagal isn’t just an action hero in the movies. For almost 20 years, Seagal has been working as a fully-commissioned deputy with the Jefferson Parish Sheriff’s Office in Louisiana. In fact, in addition to going out on patrol, Seagal is an expert marksman who has worked with their SWAT team and has instructed
Jefferson Parish officers in firearms and hand-to-hand combat.
Until now, Seagal has never sought attention for his work with the Jefferson Parish Sheriff’s Office. However, over a span of almost two decades, he has regularly gone out on patrol and worked major cases. Each thirty-minute episode will allow fans to ride shotgun with Seagal as he and his hand-selected elite team of deputies respond to crimes-in-progress. Then, when Seagal goes off-duty, the cameras will continue following him as he pursues his many ventures – including musical performances and philanthropic efforts – in Jefferson Parish and New Orleans.
To celebrate the premiere of Steven Seagal Lawman, you can enter to win a Steven Seagal prize pack!
The lucky winners will receive:
**Steven Seagal Collection: 4 Film DVD featuring: the Fire Down Below, Above the Law and The Glimmer Man and Under Siege
**Steven Seagal Lawman long-sleeved T-shirt
**Steven Seagal Lawman Stainless Steel Drink Tumbler
SPECIAL ADVANCE SCREENING
See it before anybody else! AETV.com is presenting a special, one-time only video stream of the premiere episode of Steven Seagal Lawman on Wednesday, November 18, two weeks before its TV premiere! Go here for more information. (http://www.aetv.com/steven-seagal-lawman/advance-screening/)
STEVEN SEAGAL LAWMAN, airs Wednesdays at 10:00PM ET/PT only on A&E.
Visit the official site for more information and exclusive content. (http://www.aetv.com/steven-seagal-lawman/)
HOW TO ENTER
To enter, simply comment below and tell me what your favorite Steven Seagal movie is. Two winners will be chosen at random from the comments. Must be 18 or older and a US resident. Sorry, no PO boxes. TWO winners (there are two prize packs to give away) will be chosen the day of the premiere, December 2, 2009. I will close the comments at 12AM CT Dec 3. I will EMail the winners, and you will need to reply with a US mailing address (cannot send to PO boxes unfortunately). The winner will have 1 week to reply or I will choose another winner at random. Thanks for playing, and good luck.
Be sure to check out the premiere Dec 2 on A&E or catch the first episode preview on Nov 18 at http://www.aetv.com/steven-seagal-lawman/advance-screening/
**Prizes courtesy A&E and Electric Artists**
“Criss Angel Mindfreak” Premieres August 12 at 10 PM ET/PT ON A&E
NEW YORK, August 12, 2009 – A&E Network has executed a comprehensive, innovative, cross-platform campaign to enhance the “The Five Lives of Criss Angel” positioning for the launch of season five of “Criss Angel Mindfreak,” premiering on Wednesday, August 12 at 10 PM ET/PT on A&E.
As Criss Angel embarks on his most death-defying season to date with five one-hour death-defying specials the A&E Marketing team has supplemented traditional marketing with an innovative strategy including a cutting-edge 3D billboard on Sunset in Los Angeles with built-out coffins, 3D tombstone taxi cab tops in New York and a series of five ads throughout an issue of AM NY handed out by street teams dressed as mourners on premiere day that play into each of the death-defying episode themes. The team executed a viral marketing stunt at Comic-Con that featured a funeral procession of five coffins, pallbearers and mourners.
Additionally, the team expanded the strategy with a branded online game, augmented reality experience tapping into each of the specials themes and the first-ever television promotion within the Sony PS3 HOME Virtual Environment.
“Criss Angel creates event television and we wanted this marketing campaign to be as innovative and unexpected as the man himself,” said Guy Slattery, Senior Vice President of Marketing for A&E. “While the campaign is multi-platform it has a singular focus; that you will see Criss literally putting his life on the line each week for five weeks.”
Branded Online Game – “Kill Criss Angel” is a branded online game that lives on the A&E Criss Angel homepage allows fans and foes alike decide whether they want to help or kill Criss Angel as he attempts the dangerous “White Death”
demonstration. The game play adjusts according to the user’s personal opinion of the world-renowned mystifier. In addition, Facebook Connect allows users to proudly display to their friends whether or not they ultimately helped or killed Criss Angel. The “Kill Criss Angel” branded online game was designed and developed for A&E by The Visionaire Group, a leading digital creative agency based in Los Angeles.
Augmented Reality Experience – “The Five Lives of Criss Angel” is an augmented reality game that takes players through five levels that relate to each of the five episodes of the fifth season of “Criss Angel Mindfreak.” One of the first of its kind, this groundbreaking initiative leverages augmented reality to make the user’s hand the game controller, controlling the main game piece through hand gestures in front of a standard web camera. The game was created by New York based creative marketing firm Circ.us.
PS3 and Xbox360 – PlayStation Home the 3D social gaming service for PlayStation 3 users will now have the opportunity to watch “Criss Angel Mindfreak” video vignettes in the Home theatre. In addition, users have the opportunity to win two custom virtual items including a Criss Angel branded coffee table and coffin couch to accessorize their personal apartments in world. Digital billboard advertising will be used throughout various PlayStation Home spaces to promote all elements of the campaign and ultimately encourage tune-in to “Criss Angel Mindfreak” on A&E. Horizon Media Inc. paired up with strategic gaming partner Engage In-Game Advertising, to create the unique campaign in the PlayStation Home. A&E is the first network in PlayStation Home to promote a television series and the first-ever branded virtual furniture giveaway. Dynamic in-game advertising in extreme sports and racing titles across both Xbox 360 and PS3 were used to complement the campaign in Sony Home. These two genres were selected to target the thrill seeking male who is a part of Criss Angel’s core audience. Titles include: Shaun White Snowboarding, MX vs ATV Untamed, Skate 1, Skate 2, Need for Speed, Need for Speed Undercover, Need for Speed Pro Street and Dirt.